Sunday, 16 October 2011

Deja Vu: Retail Fashion and Culture

Deja vu has a wall painted a fashionable deep dark blue and an African art display but it's a long way from a 'curated' vintage store.

For a start, it's cheap. I've bought pretty teacups here for ridiculously little money and their second-hand books go from the very highbrow (annotated 1950s translations of the Oresteia) to the very not (Agatha Christie hardbacks) without ever going much over a quid.

For another thing, the stock is interesting and worth delving through.

One of the teacups came with a free spider, there's fine 70s/80s tourist tat to delve through, and the staircase to the basement is risky for anyone above 4 foot.

In other words, it's the kind of place that makes me happy when it's raining and where the owners listen to the cricket on sunny days.

Where: 481 Hornsey Road

When: Mon - Fri: 10:30 am - 6:30 pm, Sat:10:30 am - 5:00 pm, Sun: 10:30 am - 4:00 pm


  1. When it first opened, I thought it looked promising, but I never find anything worth buying when I go inside. Charity shops are better.

    Interesting blog, by the way!

    Have you seen this postcard before?

    I picked it up from the Islington Museum.

  2. Hi Mizhenka,

    Every time I go in there's something worth finding, at least to me

    The last thing I bought was a 200th anniversary of Trafalgar paperweight made for the Liskard Naval Association and containing, or so it claimed, a sliver of oak from HMS Victory.

    I love it not because I have much hope that it's real, but because of how much ingenuity went into it.

    I share the love for charity shops though (Crouch End has some good ones, and Mind on Stroud Green Road is worth a visit) and many thanks for the postcard.

    I hadn't seen it before and am now wondering how hard it would be to do a then and now post.

  3. I'd never considered taking a recent shot of this same area before! I was happy when I found the postcard because I live in one of the buildings on it.

    I shall check out Mind next time I'm on Stroud Green Road. Crouch End does have some great shops, you're right.

  4. Kept meaning to go in and have a look in this shop, but maybe I'm too late. I notice it's got TO LET sign up now (photo) Closed down already?

    1. Afraid so. It might have done better if they'd gotten rid of about a third of the stock - there was good stuff there, but you had to dig.

  5. This comment has been removed by a blog administrator.

  6. Hey, that’s an interesting read! However, whenever we talk about retail fashion and culture, one important thing that comes to mind is RFID Retail. Get to know more about this subject at